For me, it was 2 days ago when something I purchased at my neighborhood market was wrapped in plastic-lined butcher paper.
While I'm happy about the fact that I've made great efforts to reduce the mount of plastic from my life - especially after reading Beth Terry's Plastic-Free Life - it still is very much part of our consumer society, whether it's a plastic waster bottle we buy at the gas station because we forgot our reusable water bottle, or a yogurt container because the glass one is too pricey for our current budget.
One solution companies can have an impact on the plastic industry and the environment is either to stop using plastic or start by eliminating the use of new plastic in their process.
That's what's Everlane has started doing. The brand is committed to eliminate all newly created plastic from their supply chain by 2021.
With this mindset, they launched ReNew, their outerwear and sweatshirt collection made entirely from discarded plastic water bottles.
Renew Fleece Sweatshirt in Oat c/o Everlane
While I'm not a fan of plastic-made clothing (except for technical apparel), I applaud Everlane's shift towards ditching new plastic.
They sent me this fluffy fleece sweater a couple days ago and it's the perfect addition to my gym outfit.⠀
As my acupuncturist once said: "Never exit the gym in your sweaty t-shirt, cover up and stay warm!" So that's what I'm doing now.
But then I also saw this look by Stephanie and might also give it a try.
Now I'll just make sure to put it in my Guppyfriend bag when I wash it to keep all the microfibers out of our waterways.⠀
The package I received also containted a reusable pouch, a bamboo toothbrush and a stainless steel water bottle!
After my Zero Waste Kit was stolen (more on that subject soon), this was a very welcome surprise.
I love the minimalistic design and straight to the point message.
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Have you checked out the ReNew collection yet? What do you think?